Rap icon and businessman, Diddy has changed his name yet again. Diddy, who started out as Puff Daddy, later P Diddy and then more recently, Brother Love, now wishes to be known as Love.
The 48-year-old owner of Bad Boy Entertainment, whose real name is Sean Combs, had announced on social media in November that he wanted to be known as Brother Love. He however backtracked and claimed it was all a joke.
But appearing on Jimmy Kimmel Live! this week, the artiste made a U-turn but with a modification.
He said: “I never went back to Diddy and I made an edit from Brother Love, since I’m already black, to just Love. The Brother seemed redundant. And it’s working out great. Who doesn’t love Love?’.
The musician blamed his PR managers, saying: “They’re the ones that made me try to do a retraction, [but] I’ve unretracted the retraction, and I’ve take the Brother off the Love, and I’m just Love”.
He added: “You can call me by the other names. It’s just an evolution of my soul and my vibration. I’m Diddy, but during the days that are really, really good, I’m Love – which is all of the time”.