Google on Tuesday said it would block its video streaming application YouTube from two Amazon.com Inc devices. It also criticized the online retailer for not selling Google hardware.
The feud is the latest in Silicon Valley to put customers in the crossfire of major competitors.
Reuters reports that Amazon and Google, which is owned by Alphabet Inc, square off in many areas, from cloud computing and online search, to selling voice-controlled gadgets like the Google Home and Amazon Echo Show.
In a statement, Google said, “Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make (its) Prime Video available for Google Cast users, and last month stopped selling some of (our sister company) Nest’s latest products.
“Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV,” Google said. “We hope we can reach an agreement to resolve these issues soon.”
Reacting, Amazon said in a statement: “Google is setting a disappointing precedent by selectively blocking customer access to an open website.”
It said it hoped to resolve the issue with Google as soon as possible but customers could access YouTube through the internet – not an app – on the devices in the meantime.
The break has been a long time coming. Amazon kicked the Chromecast, Google’s television player, off its retail website in 2015, along with Apple Inc’s TV player. Amazon had explained the move by saying it wanted to avoid confusing customers who might expect its Prime Video service to be available on devices sold by Amazon.