Sports

NFF, Nigerian Breweries reach sponsorship agreement

The Nigeria Football Federation (NFF) has signed yet another sponsorship deal.

NFF President Amaju Pinnick told thenff.com that the Federation was “excited and fulfilled” to seal new agreements with Nigerian Breweries PLC.

The official public presentation of the partnership will take place in a fortnight in Lagos on Friday,  February 9, 2018.

Pinnick promised that the NFF would abide by every letter of the contract.

According to Pamodzi Sports Marketing Company, the sponsorship agency, the initial contract is for a period of five years with an option for renewal.

Chief Executive of Pamodzi, Mike Itemuagbor, told thenff.com that “Nigerian Breweries PLC is committing a huge sum to this sponsorship agreement, but the more important aspect is the activation of the contract, which the company has an unrivalled pedigree in doing and which it is committed to doing with this contract as well.

“Pamodzi is happy to be the sponsorship agency to this worthy alliance. Nigerian Football is on the upswing and Nigerian Breweries PLC remains a formidable establishment always looking to improve on the satisfaction it gives its customers while remaining committed to lofty corporate social responsibility initiatives.”

Founded in November 1946, Nigerian Breweries PLC is the pioneer and largest brewing company in Nigeria, serving both Nigerian and West African markets.

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