BlackBerry announced Wednesday it would halt in-house production of smartphones, marking the end of an era for the once-dominant Canadian tech firm.
Ontario-based BlackBerry said it had reached a deal to outsource production of its phones to an Indonesian partner, and would instead concentrate on software and services.
A statement by the firms said handsets with the BlackBerry name will be produced under license by PT Tiphone Mobile Indonesia Tbk.
BlackBerry, which a decade ago was among the world’s largest smartphone makers, has seen its global market share slip to less than one percent as Apple and Android devices have dominated.
As the market shifted, BlackBerry has sought to refocus on software, including security applications, and the latest announcement takes the company out of the handset market entirely.
“We are reaching an inflection point with our strategy. Our financial foundation is strong, and our pivot to software is taking hold,” said chief executive John Chen, pointing to a doubling of software revenue in the last fiscal year.
“The company plans to end all internal hardware development and will outsource that function to partners. This allows us to reduce capital requirements and enhance return on invested capital.”