Cambridge Analytica is closing its doors, weeks after the data analytics firm that worked with the Trump campaign was hit by revelations it benefited from a massive leak of Facebook data.
The UK-based company lost many of its largest clients after allegations it misused the data in political campaigns.
The company, whose parent SCL will also shut down, said on Wednesday it had been “vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising in both the political and commercial arenas”. It decided to close because of a “media siege”, it added.
Source: Financial Times