Coca-Cola has lost a staggering $4 billion after Cristiano Ronaldo’s viral press conference stunt at Euro 2020.
Speaking to the media ahead of Portugal’s opening clash with Hungary on Tuesday, Ronaldo, who is one of the most iconic figures around the world, didn’t want a bar of two Coke bottles sitting on the desk in front of him.
Coca-Cola is the official sponsor of Euro 2020 and have placed two bottles in front of everyone speaking at press conferences.
But in a viral moment that has sent social media users into a frenzy, Ronaldo picked up the two Coca-Cola bottles and put them out of sight before holding up his water bottle, saying “drink water.”
Coca-Cola probably wouldn’t have been impressed by Ronaldo’s actions, and even less so after taking a look at the stock market on Tuesday.
The company saw a staggering $4 billion wiped off its market value hours after Ronaldo’s press conference.
The 1.6 per cent drop in value is worth a total of $4 billion.
Coca-Cola released a statement after Ronaldo’s press conference, saying “everyone is entitled to their drink preferences and everyone has different tastes and needs.”