Singer Rihanna has launched a cosmetic brand, Fenty Beauty. It launched in New York on Thursday.
Rihanna’s real name is Robyn Rihanna Fenty.
She said the beauty line represents “a new generation of beauty,” emphasising the need for diverse representation in beauty and fashion.
Colour that looks good on all skin tones
Many brands face the challenge of getting foundation shades to match every skin tone but Rihanna’s cosmetic line has 40 foundation shades as well as an extensive range of Killawatt highlighters with names like “Trophy Wife,” “Metal Moon,” “Mean Money,” “Hu$tla Baby,” “Girl Next Door,” “Chic Phreak,” “Lightning Dust,” and “Fire Crystal.”
“I wanted a color that looked good on all skin tones … it’s really important for me in every product,” the singer told reporters at the event. “There are so many different shades and undertones. You just never know so you want people to appreciate the product and not feel like ‘It only looks cute on her.’ ”
“The better your skin is, the better makeup looks on your skin”
As for when one of the world’s most beautiful people feels her most beautiful, Rihanna tells PEOPLE exclusively that it’s all about “when my skin is really good.”
“When I’m tan and the humidity is really good, and my makeup happens to look perfect,” the style star says. “The better your skin is, the better makeup looks on your skin. I guess I come from that weather of sunshine and humidity.”
Secret to flawless skin
Asked about the secret to her flawless skin, Rihanna said: “Water is important, moisturizing is important, and occasional exfoliation but not anything that is too rough.
“I’m conservative when it comes to exfoliating because my skin is really sensitive and I don’t want to do too much damage when it comes to that, or any damage at all. So I keep it finer.”