Rwanda has sealed a three-year deal with EPL side, Arsenal, to increase tourism, investment and football development.
The three-year deal will see “Visit Rwanda” become Arsenal’s official Tourism Partner. The ‘Visit Rwanda’ logo will feature on the left sleeve of all Arsenal teams next season.
Arsenal players from the men’s and women’s teams will visit Rwanda and club coaches will host coaching camps to support the development of the game for boys and girls in the Country.
The new kit for season 2018/2019 was unveiled on Tuesday, May 22, 2018.
Rwanda is one of the fastest growing economies in Africa with a booming tourism sector. The country’s National Parks are attracting more tourists and new hotels and lodges are springing up across the country, making it easier to experience longer, unique and memorable vacations.
Rwanda is ranked as the second easiest place to do business in Africa by the World Bank and has been awarded for its leadership in tourism and competitiveness by the World Travel and Tourism Council (WTTC) and the World Economic Forum respectively.
Speaking on the deal, the Rwanda Development Board Chief Executive Officer, Clare Akamanzi said: “We’re thrilled to be partnering with Arsenal and showcasing the vibrancy and beauty of our country. Rwanda is a country pulsing with energy, creativity and innovation.
“Visit Rwanda and discover why we are the second fastest growing economy in Africa. Investors in Rwanda are able to register their businesses in only six hours and prepare to enjoy the opportunities accrued from the free trade agreements that we’ve signed with over 50 countries.
“Renowned for our incredible and unique Mountain Gorilla tracking experience, tourist can also enjoy a variety of water sports, cycling, hiking, bird watching to list a few of the touristic attractions available while in Rwanda.”
Arsenal’s Chief Commercial Officer, Vinai Venkatesham, said: “This is an exciting partnership which will see us support Rwanda’s ambition to build their tourism industry. The country has been transformed in recent years and Arsenal’s huge following will bring Rwanda into people’s minds in a new and dynamic way.
‘Visit Rwanda’ will gain global exposure through branding on matchday LED boards at Emirates Stadium, all the interview backdrops and a broad range of other marketing rights.
The backdrop was used dor the first time on Wednesday during the press conference organised to welcome new head coach, Unai Emery.