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By Emmanuel Adeleke
More customers are reaping the reward of their loyalty and patronage of Dangote cement in Nigeria as the company made over 100 of them instant millionaires across the country in the ongoing bag of goodies consumer promo season 3.
Speaking at the bag of goodies promo winners event in Lagos on Wednesday, the National Sales Director, Dangote cement, Mrs. Funmi Sanni, said the promotion was to encourage customers to continue patronising the product, which according to her, is the best in the country, in terms of quality and product accessibility.
She said Dangote cement values the consumers who are the end-users of the product.
“We are here to make more of our customers instant millionaires. This is part of our Corporate Social Responsibility (CSR) in empowering our customers and helping them build their respective businesses.
“The promo was conceived as a way to thank them for their support and patronage.If you, our customers refused to buy our products, we won’t have a choice than to close shops, but because you have been supporting our operations on a consistent basis, we are still in business and it is only normal for us to also give back to you, who are the reason why we are still in business.
“The presentation of cheques and other gifts are being done across the country today and I am happy to inform you that we have done as we promised. The N1billion that was set aside for this promo will go round our customers and at the end of this Season 3 promo, hundreds of our customers will be millionaires and multi-millionaires,” she said.
Explaining the impact of the prizes, she said that if a retailer or block moulder wins N5 million, he or she is now capable of buying about two more truckloads of cement, which will increase his capacity, create more business for him, adding that more hands will be required to manage the expanded business.
Sanni further explained that Dangote cement is creating more indirect jobs through the promo.
The winners in their reactions, said they initially doubted the genuineness of the promo until they saw that people are winning and their prizes are being given to them. They thanked the management of Dangote cement for the good gesture.
The presentation of cheques and other laudable gifts was done across the country on Wednesday and in Lagos State. Over five customers won N5m each, while more than 12 customers won N1m each respectively.
Hundreds of customers were also presented with consolation prizes including recharge cards worth millions of naira, generator sets, freezers, fridges, fans, air conditioners among others.
While the new millionaire customers of Dangote cement product jubilate over their good fortune and windfall, there are still better days ahead for other Nigerians, as the promo closes on October 31, 2022.
Recall that the Pan-African Cement manufacturer had last July unveiled spell Dangote and become millionaire in the season 3 of its bag of goodies national consumer promo in Lagos, during which the company announced that 500 consumers would win a million naira each, while another 100 would win N5 million within four months.