APPLE has launched a new iPhone and an updated version of the iPad Pro.
CEO Tim Cook unveiled the iPhone SE calling it “the most powerful 4-inch phone ever”.
It has an Apple A9 chip, which is the same processor as the iPhone 6S and double the speed of the iPhone 5s.
The iPhone SE has a 12 megapixel camera with Focus Pixels and True Tone flash.
It can also capture Live Photos, the Harry Potter-like embedded video feature that Apple launched in the iPhone 6s last year.
The phone, which looks similar to the iPhone 5s in style, has Touch ID and has NFC to use Apple Pay. It can also shoot 4K video.
Side by side, apart from the screen size and physical form, about the only difference between this and the iPhone 6s is the bigger phablet has the ability to use 3D Touch.
The Apple iPhone SE will be available in space grey, silver, gold and rose gold metallic finishes in 16GB and 64GB models from $A679 inc. GST.
Pre-orders start Thursday, March 24 and the phones will be available in Australian stores from Thursday, 31 March.
Phil Schiller, senior Vice President of marketing, announced the iPad Pro with a 9.7-inch display. The new iPad has the features of the 12-inch iPad Pro but in the traditional iPad size.
Mr Schiller called the iPad the ultimate PC replacement.
“The majority of people coming to an iPad Pro are coming from Windows,” he said.
The iPad Pro is powered by the A9X and has more graphics processing than an Xbox 360. It also supports “Hey Siri” so you can talk to your iPad and get it to read your messages.
Like the iPad Pro, it has an optional smart keyboard that attaches through the smart connector.
It is also the second iPad, after the original iPad Pro, to work with the iPad Pencil.
The iPad Pro comes in four colours, including rose gold, and comes in three models: 32GB, 128GB and a new 256GB.
iPad Pro starts at $899 for 32GB wifi model and $1099 for 32GB wifi and cellular.