TVC Communications, operators of TVC Entertainment, TVC News, and Adaba FM, has launched a new hit music radio station, 102.3 Max FM, to replace Radio Continental.
102.3 MAX FM was launched in Lagos Friday night at the Federal Palace Hotel among an audience of hundreds of celebrities and VIP’s from the advertising and entertainment industries.
Radio Continental switched seamlessly Friday night at 10pm to become 102.3 MAX FM which has 15-34-year-olds as target audience and promises to play non-stop hit music.
It was also announced that TVC Communications would replace Continental Broadcasting Services as the trading name of the group business units.
Speaking at the launch event, Andrew Hanlon, CEO, 102.3 Max FM and TVC Communications, said, “Earlier this year I promised our audience and advertisers that we would embark on an aggressive plan to improve programming and content across all platforms to boost ratings and increase revenue. The launch of 102.3 Max FM is further proof of our intent”
Hanlon added, “102.3 Max FM is just part of our story of continued heavy investment in TV and radio programming services which, we believe, will attract greater audiences and propel our stations to the top of advertiser schedules.”
“We have radically enhanced the sound quality of our signal, acquired the most advanced music playlist systems available, hired the best on-air and production staff and commissioned a jingle and ID package from one of the best production houses in the world to give Max 102.3 a unique, high quality sound, which we know, listeners and advertisers will love.”